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ADVERTISING AGREEMENT IN SHOPPING MALLS – MEDIA SPACE LEASE AND PROMOTION
Advertising Space Definition: Clearly specifies the Location, Type, and Dimensions of the leased advertising assets (e.g., digital screen near the food court, static billboard at the main entrance, floor decals, elevator wraps).
Term and Scheduling: Defines the Duration of the Advertising Campaign (Start and End Dates) and the Daily Schedule (e.g., number of play cycles per hour for digital ads, or continuous display for static signs).
Content Approval and Compliance: The Advertiser must submit all Creative Content for Prior Written Approval by the Mall Management, ensuring the content is appropriate, non-offensive, and complies with all legal and regulatory standards.
Fees and Payment Terms: Establishes the Advertising Fee (monthly or lump-sum) for the space, and the payment schedule. May include provisions for Discounts based on volume or long-term commitment.
Installation, Maintenance, and Removal: Outlines the responsibility for the Fabrication, Installation, and Maintenance of the physical display (if static). The Advertiser is responsible for the timely Removal of the materials upon contract expiration.
STRATEGIC BENEFITS OF USING THIS AGREEMENT TEMPLATE
Maximizes Non-Rental Revenue for the Mall by monetizing high-visibility common areas.
Ensures Brand Consistency and quality control by subjecting all external advertising content to the Mall's approval process.
Provides the Advertiser with a high-traffic, captive audience environment, maximizing campaign reach and impact.