Thương mại & Bán lẻ

Advertising Agreement in Shopping Malls
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Y2-412
24/11/2025
3.510614.402

Advertising Agreement: Defines terms between malls and advertisers for ad placements, covering locations, durations, fees, and mutual obligations

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Form code: Y2-412

Sub-Category: Trade & Economics

Regulatory name: Advertising Agreement in Shopping Malls

  • Businesses or advertisers who want to display advertisements in shopping malls.

  • Mall management or property owners who offer advertising spaces to businesses.

  • Marketing agencies or event organizers who facilitate advertising arrangements between businesses and mall owners.

  • A business or brand wants to promote its products or services within a shopping mall.

  • Mall management wants to formalize and regulate the advertising spaces and terms for its tenants or external advertisers.

  • Used when a mall is looking to set clear guidelines regarding advertisement placements, durations, and costs.

  • Fill in all blanks completely and accurately with the required information for both parties.

  • The mall management or authorized body reviews the proposed advertising materials and ensures they meet the mall's standards.

  • No regulation

  • The time taken for approval and processing depends on the mall's internal procedures and the complexity of the agreement.

  • Business Registration Documents

  • Advertising Materials

  • Proof of Payment

  • Letter of Authorization

  • Insurance Documents

- Tư vấn chuyên môn: 0977 523 155

- Mail: info@luatthienma.com.vn

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Thông tin tài liệu

ADVERTISING AGREEMENT IN SHOPPING MALLS – MEDIA SPACE LEASE AND PROMOTION

  • Advertising Space Definition: Clearly specifies the Location, Type, and Dimensions of the leased advertising assets (e.g., digital screen near the food court, static billboard at the main entrance, floor decals, elevator wraps).

  • Term and Scheduling: Defines the Duration of the Advertising Campaign (Start and End Dates) and the Daily Schedule (e.g., number of play cycles per hour for digital ads, or continuous display for static signs).

  • Content Approval and Compliance: The Advertiser must submit all Creative Content for Prior Written Approval by the Mall Management, ensuring the content is appropriate, non-offensive, and complies with all legal and regulatory standards.

  • Fees and Payment Terms: Establishes the Advertising Fee (monthly or lump-sum) for the space, and the payment schedule. May include provisions for Discounts based on volume or long-term commitment.

  • Installation, Maintenance, and Removal: Outlines the responsibility for the Fabrication, Installation, and Maintenance of the physical display (if static). The Advertiser is responsible for the timely Removal of the materials upon contract expiration.

STRATEGIC BENEFITS OF USING THIS AGREEMENT TEMPLATE

  • Maximizes Non-Rental Revenue for the Mall by monetizing high-visibility common areas.

  • Ensures Brand Consistency and quality control by subjecting all external advertising content to the Mall's approval process.

  • Provides the Advertiser with a high-traffic, captive audience environment, maximizing campaign reach and impact.

CONTACT FOR CONSULTATION AND SUPPORT

  • Website: Mauvanban.vn (for quality templates).

  • Hotline: 1900.7495 (for specialized consultation).

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